I asked the following questions to my friend Pauline, who is a Wholesale Manager for the Japanese Clothing line, YM (Fashion) UK.
1. What does 'user generated content' mean to you?
I was going to say that it actually means very little other than facebook - when in fact that’s pretty rubbish and I rely on it quite a bit whether it’s something entertaining or informative. It’s become a valid tool these days, or at least it’s so well established that it is everywhere.
2. How do you use 'user generated content'?
Holiday reviews – trip advisor, Restaurant reviews
News wise – live updates from members of the public there at the scene -such as the student riots, natural disasters.